after seeing her female friends fade all too quickly at her own wedding reception, sarah befus was struck with an idea – and a brilliant one, at that. launching a clever solution for sore feet, which double as a thoughtful wedding favor, sarah has watched her company, Rescue Flats, grow from edmonton to international – after only two years in business, 90% of their sales are outside of canada. we are so excited to share the story with you, to provide inspiration for some of you savvy women in business as well as a wedding favor idea to edmonton couples looking for something out-of-the-box…. or, in this case, in a box!
what inspired you to start rescue flats? tell us a bit about your business…
sarah: our story starts in 2009 in edmonton, alberta. i had just married my best friend. as i danced the night away at our wedding reception with my favourite friends and family, i watched many of my female wedding guests fade from the dance floor to sit down because of sore feet. it was only 10 o’clock.
looking around my reception, i thought of an idea. i would have loved to show my high-heeled guests i was thinking of them by providing a comfortable wedding favor for them to slip into; something better than flip-flops. it was there that Rescue Flats was born.
jeni: business was really starting to pick up for Rescue Flats as i came to the end of my maternity leave early this year. the timing was perfect – sarah needed to grow the Rescue Flats team and i was looking for something new that allowed me to focus on my creative side.
what has been the most popular style so far? any personal favourites?
sarah: we launched our silver and gold Rescue Flats in july. the gold flats sold out in less than a week! so, we will definitely be getting more in stock. my personal favourite is our premium black rescue flats… they are so comfortable you can wear them anywhere ..and i have! click here to read about me wearing my Rescue Flats around Disneyland to test out how comfortable they are.
jeni: our limited edition gold flats were very popular this summer. i also like our premium black rescue flats. black patent leather is a classic look and is very versatile.
any advice for other entrepreneurs in the wedding business?
sarah: the wedding business is such an amazing industry to work in. so many lovely, talented people work in this industry and i love that i get to work with brides-to-be…. its such a positive environment. my advice to other entrepreneurs? have fun, be yourself and never, ever, ever give up.
yeg love! what are your top 3 favourite things to do in edmonton?
sarah: i love edmonton! my favourite things to do are:
– eat. my favourite restaurant is Corso 32
– enjoy all the amazing outdoor festivals and events like the Fringe
– explore all the fantastic parks with my kids
– a Canada Day picnic at the Legislature. no surprise – this is where my husband proposed!
– watching edmonton’s intense summer storms.
– strolling the City Market Downtown in the summer.